For every $8 per month, Netflix receives from its nearly 84 million global subscribers, over $6 is spent on content. 2017 content costs will hit $16 billion.
Netflix captured 80 million subscribers using studio content as a gateway to building customers. Did Netflix’s 50% originals initiative cross the line?
Netflix reported subscriber data at the close of business on Monday that significantly outperformed expectations. The stock soared – closing up 19.62%.
“Disney, which is very good in China, had their movie service shutdown. Apple had their movie service closed down. It doesn’t look good.” – Netflix CEO
In a shocking spectacle of insider dealing, the Chairman of Baidu, along with others announced plans in February 2016 to buyout iQiyi from Baidu for $2.3B.
China’s online video market is massive: there are 660 million internet users, and 75% of those consume video content online. However, the SVOD model is new.
Will the US studios finally cut off Netflix from licensing their content now that it is subsidizing Netflix’s greater expansion into original content?