Part Two: Netflix Trends, International, Feature Films. Through the first six months of 2019, Netflix’s customer acquisition costs have ballooned to $292 per subscriber.
Part One: Netflix Subscribers and Exclusivity. Netflix lost subscribers in the United States for the first time in nearly a decade. The next battleground in streaming will take place over content exclusivity.
There is growing speculation that Amazon will acquire ViacomCBS after the post-merger dust settles.
CBS and Viacom have reunited as one company after two failed attempts since 2016. The new company will be named ViacomCBS.
Disney will bundle its three streaming services, Disney+, ESPN+ and the ad-supported Hulu starting in November.
By reclaiming their content from licensees to launch standalone streaming services, traditional media companies are sailing headlong into uncharted waters.