Broadcast & PayTV

The Broadcast Boom: Why Traditional TV Still Matters in a Streaming World

As streaming platforms continue to dominate the conversation, traditional broadcast networks are proving their staying power by strategically aligning with digital platforms. New data confirms that network television still commands a substantial audience, with streaming partnerships extending its reach and influence.

Broadcast & PayTV

Splitting the Difference: Why Warner Bros. and Comcast Are Carving Up Their Empires

Warner Bros. Discovery and Comcast are restructuring to separate their declining linear TV networks from streaming divisions, signaling the end of linear television’s dominance. This strategy, framed as a means to enhance value, highlights the sector’s collapse as advertisers and viewers shift to digital platforms. Mergers or sell-offs are imminent.