SVOD Trends in 2025: International Variability, Advertising, and Pricing Adjustments
December 13, 2024
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Content and pricing strategies are shifting as platforms focus on retaining subscribers with live sports and bundled services. Sports rights, such as those for the Champions League and NFL, have driven substantial growth for Paramount+ and Peacock—Prime Video benefits from integrating most major streaming services into one platform.
Slow-Motion Collapse: How Nostalgia, Streaming, and Short-Sightedness Undermined Hollywood’s Future
November 26, 2024
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Hollywood’s golden age of innovation and artistry is fading, replaced by an industry stumbling through a self-imposed crisis. The rise of streaming, an overreliance on recycled intellectual property, and dwindling opportunities or audience support for new talent have left the film and television world on precarious ground.
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SVOD Trends in 2025: International Variability, Advertising, and Pricing Adjustments
December 13, 2024
Comments Off on SVOD Trends in 2025: International Variability, Advertising, and Pricing Adjustments
Content and pricing strategies are shifting as platforms focus on retaining subscribers with live sports and bundled services. Sports rights, such as those for the Champions League and NFL, have driven substantial growth for Paramount+ and Peacock—Prime Video benefits from integrating most major streaming services into one platform.
Retention Over Acquisition: How UK and US Streamers Adapt to Market Saturation
December 10, 2024
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As global streaming markets mature, platforms are shifting focus from acquisition to retention amid near-saturation in regions like the U.S. Strategies include ad-supported tiers and content diversification. While platforms strive to meet changing demands, competition is intensifying, particularly in the ad-supported landscape, emphasizing the need for innovation and strategic partnerships for sustained growth.
Super-Bundles and Churn Reduction: Disney’s Vision for Streaming Dominance
December 8, 2024
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Disney’s super-bundling of Disney+, Hulu, and ESPN+ forms a key part of its streaming strategy amidst rising subscription costs that echo traditional cable models. The $30 mega-bundle with Max aims to reduce churn and simplify streaming but raises concerns over overwhelming choices and competitive pricing, challenging Disney to attract new subscribers effectively.
Challenging Amazon: Walmart’s Vision for the Future of Subscription Streaming
December 1, 2024
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Walmart is enhancing its streaming presence through the $2.3 billion acquisition of Vizio, aiming to compete with Amazon. By integrating Vizio’s technology into its retail ecosystem and leveraging its advertising capabilities, Walmart seeks to grow its streaming subscriptions and capitalize on the decline of traditional TV, creating a comprehensive media platform.
Slow-Motion Collapse: How Nostalgia, Streaming, and Short-Sightedness Undermined Hollywood’s Future
November 26, 2024
Comments Off on Slow-Motion Collapse: How Nostalgia, Streaming, and Short-Sightedness Undermined Hollywood’s Future
Hollywood’s golden age of innovation and artistry is fading, replaced by an industry stumbling through a self-imposed crisis. The rise of streaming, an overreliance on recycled intellectual property, and dwindling opportunities or audience support for new talent have left the film and television world on precarious ground.
Production is Fleeing Los Angeles: How Poor Policies Push Producers Away
November 19, 2024
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Long hailed as the beating heart of the entertainment industry, Los Angeles is losing its grip on film and TV production. Once the undisputed leader of Hollywood magic, Southern California faces a dismal reality: plummeting production levels, industry layoffs, creative drain, and a mass exodus of viable projects to rival jurisdictions.