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To gain a global content edge, Netflix has set into motion a EU production boom with plans to produce over 225 films and shows in Europe. Netflix currently controls 53% of the SVOD market in Europe.
The reason for this lavishly spending spree is in response to new streaming competition by the major studios and the upcoming exodus of their content.
The studio cartel system continues to thrive in Europe even after several seemingly disruptive interventions by the European Commission.
Against the backdrop of new streaming competition, Netflix is significantly increasing the amount it invests in producing, licensing, and acquiring films and shows.
The Department of Justice in the United States is preparing to allow Hollywood studios to own film theaters once again. This decision would reverse 70 years of anti-trust law that was implemented in 1948, which is known as the Paramount decrees.