Netflix’s ad-based tier aims to reduce the high churn the company faced in 2022, attract new subscribers, and lure back those who canceled. However, by all measures, the rushed experiment is failing fast.
The battle over film licensing exclusivity transpired as expected once Netflix transitioned from a content aggregator to a content creator. One-by-one the major studios built direct-to-consumer streaming services to compete with Netflix.
Last year was the first year in the previous four years that didn’t welcome a new subscription streaming service from Hollywood’s major players. The lack of a new streaming service did not stop the existing services from offering new ways to watch content through paid and free ad-supported options.
Streaming services are scrambling for new strategies to keep their existing subscribers in a highly crowded domestic market. The level of churn among premium streaming services like Netflix, HBO Max, and Disney+ has accelerated.
In a move that its streaming competitors are likely to emulate, Netflix recently released Glass Onion, the sequel to Lionsgate’s Knives Out, in nearly 700 theaters on the traditionally strong Thanksgiving weekend, essentially as a sneak preview.
October 19, 2021Comments Off on India’s PayTV and Streaming Market is the Final Frontier for Huge Subscriber Growth
An announced merger between Sony Pictures Networks India and Zee Entertainment will challenge Disney’s dominance and Amazon’s ambitions in India’s unwieldy media landscape. If finalized, the entity to emerge will be India’s media industry leader.
January 15, 2023Comments Off on Broken Windows: Inside Hollywood’s Lucrative Film Licensing Deals
The battle over film licensing exclusivity transpired as expected once Netflix transitioned from a content aggregator to a content creator. One-by-one the major studios built direct-to-consumer streaming services to compete with Netflix.
December 1, 2022Comments Off on Netflix Innovates Theatrical Releasing with a Novel “Sneak Preview” Model
In a move that its streaming competitors are likely to emulate, Netflix recently released Glass Onion, the sequel to Lionsgate’s Knives Out, in nearly 700 theaters on the traditionally strong Thanksgiving weekend, essentially as a sneak preview.
Film distribution and production disruptions caused by government lockdowns have accelerated many changes that were well underway in the market for years. Large programming gaps for films are emerging for traditional television networks and OTT platforms to fill over the next two years.
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January 25, 2023Comments Off on Netflix’s New Advertising Tier is Off to a Shaky Start
Netflix’s ad-based tier aims to reduce the high churn the company faced in 2022, attract new subscribers, and lure back those who canceled. However, by all measures, the rushed experiment is failing fast.
January 15, 2023Comments Off on Broken Windows: Inside Hollywood’s Lucrative Film Licensing Deals
The battle over film licensing exclusivity transpired as expected once Netflix transitioned from a content aggregator to a content creator. One-by-one the major studios built direct-to-consumer streaming services to compete with Netflix.
January 12, 2023Comments Off on Streaming Services Revert to Advertising to Drive Subscriber Growth
Last year was the first year in the previous four years that didn’t welcome a new subscription streaming service from Hollywood’s major players. The lack of a new streaming service did not stop the existing services from offering new ways to watch content through paid and free ad-supported options.
December 19, 2022Comments Off on Premium Streamers Scramble for Fresh Strategies to Retain Fickle Subscribers
Streaming services are scrambling for new strategies to keep their existing subscribers in a highly crowded domestic market. The level of churn among premium streaming services like Netflix, HBO Max, and Disney+ has accelerated.
December 1, 2022Comments Off on Netflix Innovates Theatrical Releasing with a Novel “Sneak Preview” Model
In a move that its streaming competitors are likely to emulate, Netflix recently released Glass Onion, the sequel to Lionsgate’s Knives Out, in nearly 700 theaters on the traditionally strong Thanksgiving weekend, essentially as a sneak preview.
The SVOD Episodic Licensing Series is your inside source to uncover what streaming services around the world pay distributors to license episodic content.
January 25, 2023Comments Off on Netflix’s New Advertising Tier is Off to a Shaky Start
Netflix’s ad-based tier aims to reduce the high churn the company faced in 2022, attract new subscribers, and lure back those who canceled. However, by all measures, the rushed experiment is failing fast.
January 12, 2023Comments Off on Streaming Services Revert to Advertising to Drive Subscriber Growth
Last year was the first year in the previous four years that didn’t welcome a new subscription streaming service from Hollywood’s major players. The lack of a new streaming service did not stop the existing services from offering new ways to watch content through paid and free ad-supported options.
December 19, 2022Comments Off on Premium Streamers Scramble for Fresh Strategies to Retain Fickle Subscribers
Streaming services are scrambling for new strategies to keep their existing subscribers in a highly crowded domestic market. The level of churn among premium streaming services like Netflix, HBO Max, and Disney+ has accelerated.
November 18, 2022Comments Off on Disney Surpasses Netflix to Become the World’s Leading Streaming Service
Disney Streaming overtook Netflix as the world’s streaming leader in July 2022. Across all Disney streaming platforms (Disney+, Disney+ Hotstar, ESPN+, and Hulu), the company boosts 222.2 million subscribers compared to Netflix’s 220.7 million.
November 10, 2021Comments Off on An Inside Look at Netflix’s Latest Film Licensing Deal
Netflix emerged as the winner in a nearly two-year auction process for the exclusive U.S. rights to stream Sony’s theatrical releases in the lucrative first PayTV window starting with the studio’s 2022 slate.
