Beyond Binge Watching: Ads, Sports, and Telecoms Are Steering Streaming Back to Cable’s Playbook
January 11, 2025
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The U.S. streaming market is saturated, with 96% of households subscribed to services, prompting a shift from acquisition to retention strategies. Ad-supported models are gaining traction as affordability overshadows uninterrupted viewing. Live sports and telecom partnerships are key growth areas, while brand ecosystems are vital for subscriber retention in this maturing landscape.
2024 in Review: Netflix Reigns, Roku Rises, Theaters Falter, and Trends Shaping 2025
January 4, 2025
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In 2024, the media industry faced significant challenges, with domestic box office revenues falling sharply due to delays and a lack of original content. Contrarily, free ad-supported streaming platforms like Roku gained traction, indicating a shift towards cost-effective viewing. The industry grapples with evolving strategies amid ongoing mergers and the rise of library content.
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Is Hollywood Worth Saving? The Harsh Reality Facing L.A. in 2025
January 19, 2025
Comments Off on Is Hollywood Worth Saving? The Harsh Reality Facing L.A. in 2025
Hollywood is facing an existential crisis as production declines, jobs vanish, and competition intensifies from regions offering better incentives. Wildfires have further destabilized the industry, while creative stagnation persists. Tax incentives may not suffice to reclaim prominence. 2025 holds critical potential for reform, or Hollywood may falter irreparably.
Beyond Binge Watching: Ads, Sports, and Telecoms Are Steering Streaming Back to Cable’s Playbook
January 11, 2025
Comments Off on Beyond Binge Watching: Ads, Sports, and Telecoms Are Steering Streaming Back to Cable’s Playbook
The U.S. streaming market is saturated, with 96% of households subscribed to services, prompting a shift from acquisition to retention strategies. Ad-supported models are gaining traction as affordability overshadows uninterrupted viewing. Live sports and telecom partnerships are key growth areas, while brand ecosystems are vital for subscriber retention in this maturing landscape.
One Platform to Rule Them All: Aggregation Will Alter Streaming Markets in 2025
January 7, 2025
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Standalone SVOD services are experiencing a shift as consumers grapple with rising costs and subscription stacking. Many are turning to video aggregators, which simplify access but risk escalating prices. The market may soon consist of fewer standalone players alongside aggregators, highlighting the necessity for service bundling to reduce churn and enhance consumer convenience.
2024 in Review: Netflix Reigns, Roku Rises, Theaters Falter, and Trends Shaping 2025
January 4, 2025
Comments Off on 2024 in Review: Netflix Reigns, Roku Rises, Theaters Falter, and Trends Shaping 2025
In 2024, the media industry faced significant challenges, with domestic box office revenues falling sharply due to delays and a lack of original content. Contrarily, free ad-supported streaming platforms like Roku gained traction, indicating a shift towards cost-effective viewing. The industry grapples with evolving strategies amid ongoing mergers and the rise of library content.
Europe’s AVOD Boom: How Ad-Tiers Will Reshape Streaming Markets in 2025
December 29, 2024
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Europe’s streaming market is on the verge of transformation, propelled by the rise of ad-supported video-on-demand (AVOD) platforms. Consumers increasingly favor lower-cost subscription plans featuring ads, benefiting major players like Netflix and local entities such as TF1+. However, platforms face challenges with ad relevance, viewer retention, and stringent EU regulations.
Is Hollywood Worth Saving? The Harsh Reality Facing L.A. in 2025
January 19, 2025
Comments Off on Is Hollywood Worth Saving? The Harsh Reality Facing L.A. in 2025
Hollywood is facing an existential crisis as production declines, jobs vanish, and competition intensifies from regions offering better incentives. Wildfires have further destabilized the industry, while creative stagnation persists. Tax incentives may not suffice to reclaim prominence. 2025 holds critical potential for reform, or Hollywood may falter irreparably.