Censorship and foreign content restrictions will limit Netflix’s ability to transition their licensing agreement with iQiyi into a meaningful foothold.
Since launching in 2010, iQiyi has accumulated the most paid SVOD subscribers in China, however, calculating an accurate subscriber base is challenging.
After a decade of digital partnerships, studios and distributors are moving towards a wholly-owned strategy.
In Q4 2016, 77% of respondents would only like to pay for the channels they watch, up 3% y-o-y. Pricing expectations are in contrast to what they are paying.