January 2021 » FilmTake

Best Year Yet

January 24, 2021 FilmTake Comments Off

In 2020, Netflix gained 37 million subscribers worldwide, breaking its 2018 record of 28 million new additions. Currently, Netflix has 204 million active subscribers.

The Future of Film Markets

January 17, 2021 FilmTake Comments Off

Many uncertainties surround the format and nature of film markets in 2021, including the crown jewel – Cannes. All significant markets scheduled in the first quarter will be virtual.

As a result of diminishing content availability precipitated by production delays and cancellations, there will be large programming gaps for traditional television networks and OTT platforms to fill over the next two years.

Netflix Subscriber Plateau

January 6, 2021 FilmTake Comments Off

Forced stay-at-home orders propelled Netflix’s fastest subscriber additions in its twenty-three history. The streaming leader added 26 million subscribers in the first half of 2020, making it one of the biggest lockdown economy winners.

Licensing Analytics

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Streamers Swiftly Shift Strategies from Content Exclusivity Back to Partnerships

Streaming

March 9, 2023 Comments Off

Less than a year ago, the largest content rights holders, including Warner Bros, were hoarding vast libraries of content from third-party licensees for use on their respective direct-to-consumer streaming services, reversing standard practices since time immemorial.

Netflix’s New Advertising Tier is Off to a Shaky Start

Streaming

January 25, 2023 Comments Off

Netflix’s ad-based tier aims to reduce the high churn the company faced in 2022, attract new subscribers, and lure back those who canceled. However, by all measures, the rushed experiment is failing. Netflix’s AVOD tier accounts for just 12% of its subscriber base.

Streaming Services Revert to Advertising to Drive Subscriber Growth

Streaming

January 12, 2023 Comments Off

Last year was the first year in the previous four years that didn’t welcome a new subscription streaming service from Hollywood’s major players. The lack of a new streaming service did not stop the existing services from offering new ways to watch content through paid and free ad-supported options.

Premium Streamers Scramble for Fresh Strategies to Retain Fickle Subscribers

Streaming

December 19, 2022 Comments Off

Streaming services are scrambling for new strategies to keep their existing subscribers in a highly crowded domestic market. The level of churn among premium streaming services like Netflix, HBO Max, and Disney+ has accelerated.

Disney Surpasses Netflix to Become the World’s Leading Streaming Service

Streaming

November 18, 2022 Comments Off

Disney Streaming overtook Netflix as the world’s streaming leader in July 2022. Across all Disney streaming platforms (Disney+, Disney+ Hotstar, ESPN+, and Hulu), the company boosts 222.2 million subscribers compared to Netflix’s 220.7 million.