Netflix

Streamers Swiftly Shift Strategies from Content Exclusivity Back to Partnerships

March 9, 2023 FilmTake Comments Off

Less than a year ago, the largest content rights holders, including Warner Bros, were hoarding vast libraries of content from third-party licensees for use on their respective direct-to-consumer streaming services, reversing standard practices since time immemorial.

How Streamers and Lockdowns Distorted Distribution Prices

February 15, 2023 FilmTake Comments Off

Even before unprecedented disruptions to the theatrical market, established film buyers and sellers were under tremendous financial pressure after spendthrift streamers elbowed in to populate their sparse film catalogs and vie for Oscar gold.

Sundance Fails to Ignite an Apathetic Independent Film Market

February 8, 2023 FilmTake Comments Off

By every measure, the theatrical market for independent films remains on life support after the first in-person Sundance Film Festival since the ‘before times’ in January 2020.

Netflix’s New Advertising Tier is Off to a Shaky Start

January 25, 2023 FilmTake Comments Off

Netflix’s ad-based tier aims to reduce the high churn the company faced in 2022, attract new subscribers, and lure back those who canceled. However, by all measures, the rushed experiment is failing. Netflix’s AVOD tier accounts for just 12% of its subscriber base.

Streaming Services Revert to Advertising to Drive Subscriber Growth

January 12, 2023 FilmTake Comments Off

Last year was the first year in the previous four years that didn’t welcome a new subscription streaming service from Hollywood’s major players. The lack of a new streaming service did not stop the existing services from offering new ways to watch content through paid and free ad-supported options.

Netflix Innovates Theatrical Releasing with a Novel “Sneak Preview” Model

December 1, 2022 FilmTake Comments Off

In a move that its streaming competitors are likely to emulate, Netflix recently released Glass Onion, the sequel to Lionsgate’s Knives Out, in nearly 700 theaters on the traditionally strong Thanksgiving weekend, essentially as a sneak preview before becoming exclusive on Netflix.

An Inside Look at Netflix’s Latest Film Licensing Deal

November 10, 2021 FilmTake Comments Off

Netflix emerged as the winner in a nearly two-year auction process for the exclusive U.S. rights to stream Sony’s theatrical releases in the lucrative first PayTV window starting with the studio’s 2022 slate.

India’s PayTV and Streaming Market is the Final Frontier for Huge Subscriber Growth

October 19, 2021 FilmTake Comments Off

An announced merger between Sony Pictures Networks India and Zee Entertainment will challenge Disney’s dominance and Amazon’s ambitions in India’s unwieldy media landscape. If finalized, the entity to emerge will be India’s media industry leader.

Netflix’s First Half Subscriber Growth Falls Significantly From Last Year

September 21, 2021 FilmTake Comments Off

Netflix’s subscribers have slowed sharply in the first half of this year compared to 2020 because of the popularity of Disney+ among families, the loss of popular licensed content, and other streaming competition from the major studios.

The SVOD Market in Europe Has Ample Room to Expand

September 6, 2021 FilmTake Comments Off

After a slow start compared to North America, Europe embraces its streaming future. Revenues in the 28-country bloc reached €12 billion in 2020, with SVOD alone accounting for €10 billion.

Streamers Gain More Ground

March 17, 2021 FilmTake Comments Off

Many sales agents are now positioning as wholesalers and content placement agents for streaming platforms—particularly in Europe, where there are over 450 video streaming services.

The Current State of Film

February 15, 2021 FilmTake Comments Off

Film distribution and production disruptions caused by government lockdowns have accelerated many changes that were well underway in the market for years. Large programming gaps for films are emerging for traditional television networks and OTT platforms to fill.