Netflix’s ad-based tier aims to reduce the high churn the company faced in 2022, attract new subscribers, and lure back those who canceled. However, by all measures, the rushed experiment is failing fast.
The battle over film licensing exclusivity transpired as expected once Netflix transitioned from a content aggregator to a content creator. One-by-one the major studios built direct-to-consumer streaming services to compete with Netflix.
Last year was the first year in the previous four years that didn’t welcome a new subscription streaming service from Hollywood’s major players. The lack of a new streaming service did not stop the existing services from offering new ways to watch content through paid and free ad-supported options.