After years of runaway content spending by leading streaming services, the industry is experiencing significant disruptions as it braces for more downsizing.
In a rare move, nearly all content producers, to some degree, have halted development on previously green-lit originals and are even canceling episode orders mid-production.
The number of original releases (film and episodic) by all the major streamers in 2022 reached 1,475. However, it could retreat below 1,000 this year as current downward trends accelerate.
There were around 370 originals produced by all streamers in 2019 before nearly doubling in 2020 and amazingly doubling again in 2021 to reach an astonishing 1,424.
- Disney+ Loses Subscribers in Back-to-Back Quarters Since Its 2019 Launch
- Current Content Spending Consensus
- Rights Holders Reverse Licensing Initiatives That Walled-Off Content
- Get Exclusive Access to SVOD Licensing Rates and Terms for Episodic Content Streaming Worldwide
- Streamers Abandon Exclusivity and Embrace Advertising Again
- FilmTake Away: Content Spending Crashes Back Down to Earth
Disney+ Loses Subscribers in Back-to-Back Quarters Since Its 2019 Launch
While Disney managed to cut content costs at the beginning of the year after investor pushback, it blindsided the market, revealing Disney+ lost four million subscribers in the first quarter of 2023 after losing 2.4 million in the last quarter of 2022. Before then, Disney+ had never experienced subscriber loss since launching in 2019. Despite recent losses, its subscriber trajectory has been a rocket ship over the last five years.
Although Disney argues this loss was an anomaly associated with losing rights to cricket in India for its Hotstar streaming services, subscribers in Canada and the United States declined over 300,000, settling at 46.3 million subs in the region.
Hotstar in India is Disney’s largest subscriber base with 52.9 million subscribers, more than a third of its worldwide subscribers currently sitting at 157.8 million, trailing Netflix with 163 million.
Disney Surpasses Netflix to Become the World’s Leading Streaming Service
Reportedly, a joint venture between Viacom and India’s Reliance Industries paid a whopping $2.6 billion to secure cricket rights, which will stream on Paramount+ when it launches in India.
Current Content Spending Consensus
Rights Holders Reverse Licensing Initiatives That Walled-Off Content
The most significant rights holders in the business are rediscovering there is much more value in licensing and cross-promotion partnerships than holding content just for their in-house services. This about-face is happening in conjunction with general cost-cutting measures industry-wide and production spending reductions, including at Netflix and Warner Bros Discovery (WBD).
Less than a year ago, the largest content rights holders, including WBD, were hoarding vast libraries of content from third-party licensees for use on their respective direct-to-consumer streaming services, reversing standard practices since time immemorial.
Now, what was once old is new again, as several of these same companies have restarted licensing films and shows to competitors and exploring bundling options for multiple services and cross-promoting popular content.
Worldwide Film & Television Distribution Intelligence
Get unparalleled access to market intelligence reports that draw on financial data and insights from dozens of content distribution deals worldwide between key industry participants, including — Distributors, Producers, Broadcasters, MPVDs, Pay Television Providers, and Streaming Exhibitors.
Film and Series distribution rates and terms deriving from dozens of agreements for rights to transmit films and episodic television via PayTV and SVOD.
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Licensing Terms & Included Programs:
Pay-1 & SVOD Rate Cards for Motion Pictures and Series Exhibited Worldwide in Multiple Availability Windows
- Motion Pictures: Pay-1, First Run, Second Window Features, Recent Library Features (Tiers AAA,A,B,C), Library Features (Tiers AAA,A,B,C), Current and Premium Made-For-TV Films and Direct-To-Video Films, covering many license periods over the last decade
- Episodic TV: Current, Premium, Premium Catalog (1HR & 1/2HR), Catalog Series (1HR & 1/2HR), and Catalog Miniseries + Case Studies on Current Mega Hit, Catalog Mega Hit, and Premium Catalog, covering many licensing terms from 2012-2024
- Because most-favored-nation rates operate in practice, the rates and terms apply to a diverse range of content and distributors worldwide in multiple availability windows.
Streamers Abandon Exclusivity and Embrace Advertising Again
There is a massive push to maximize revenue through advertising since many titles earn more via FAST than through SVOD. WBD, Paramount, and even Disney pulled dozens of costly content on its subscription platforms for opportune tax write-offs and exploitation through third-party FAST services.
Not only is less content being produced, but available streaming libraries are shrinking while being shotgunned across an ever-increasing number of platforms and services in a hurdy-gurdy fashion leaving consumers confused.
Streaming Services Revert to Advertising to Drive Subscriber Growth
The battle over film licensing exclusivity transpired as expected once Netflix transitioned from merely a content aggregator to a content creator. One by one, the studios built direct-to-consumer streaming services to compete with Netflix. Once their third-party licensing deals expired, film content was primarily licensed in-house to prevent Netflix, Amazon, and others access to new releases and popular library titles. However, although this content experiment might have worked to attract subscribers initially, it is now repelling investors leading to a reversal back to traditional licensing practices.
FilmTake Away: Content Spending Crashes Back Down to Earth
Earlier this year, global content spending was expected to increase modestly by 2% in 2023 compared to last year. This year-over-year increase is the lowest growth figure in over a decade, excluding the lockdown years of 2020/21. Content spending is now collapsing further as media investors pull back and the writer’s strike enters its seventh week.
Cracking the Code: Inside the Intricate World of Content Licensing Deals and Slate Programming
As streaming platforms vie to capture marketshare in a view-from-home environment, the recent deal between A24 and Warner Bros. Discovery (WBD) brings A24’s eclectic catalog exclusively to HBO and Max after their theatrical runs illustrating the need for studios to look elsewhere for interesting films.
Netflix Will Spend More on International Markets Than Stateside for the First Time
Netflix is projected to spend more than half its annual content allocation on titles produced outside of Canada and the United States. This year, Netflix will spend $8 billion of its $15.5 billion allocation on international content, a first for the streaming giant.
Continue Reading Netflix Will Spend More on International Markets Than Stateside for the First Time