Streaming

Streamers Gain More Ground

Many sales agents are now positioning as wholesalers and content placement agents for streaming platforms—particularly in Europe, where there are over 450 video streaming services.

Streaming

Streaming Hopping

At the start of 2020, consumers in the United States subscribed to an average of three paid streaming services, but after months of government-mandated lockdowns, the number has increased to five.

Broadcast & PayTV

The Future Will Have Ads

In a recent survey of over 5,000 active online subscribers in the United States and Canada, 81% of respondents wished that paid streaming services like Netflix or Amazon Prime Video offered a free, ad-supported option.

Streaming

Best Year Yet

In 2020, Netflix gained 37 million subscribers worldwide, breaking its 2018 record of 28 million new additions. Currently, Netflix has 204 million active subscribers.

Broadcast & PayTV

The Lasting Effects

As a result of diminishing content availability precipitated by production delays and cancellations, there will be large programming gaps for traditional television networks and OTT platforms to fill over the next two years.

Streaming

Netflix Subscriber Plateau

Forced stay-at-home orders propelled Netflix’s fastest subscriber additions in its twenty-three history. The streaming leader added 26 million subscribers in the first half of 2020, making it one of the biggest lockdown economy winners.

Streaming

German Streaming Market

SVOD is still a minor segment of the overall streaming market in Germany. Proportionally, Germany spends less than half of US households ($24 billion) on SVOD services when adjusted for currency and population.

Streaming

Streaming in Scandinavia

The growth of SVOD services in Scandinavia shows no signs of slowing down. Despite heavy competition from local services Netflix has gained four million subscribers.

Streaming

Streaming in the UK

Since the COVID lockdown began, nearly five million UK households have signed up for a streaming service. Netflix, Amazon, and Disney+ have been the primary beneficiaries of this boom.

Distribution

Lockdowns Reshape Content Distribution

COVID-19 has decimated global content pipelines by halting film production, canceling greenlit projects, and closing cinemas. However, the present disruptions have only accelerated transformations that were well underway.

Streaming

Netflix Subscribers Surge

With most of the world in mandatory lockdown, Netflix doubled its quarterly subscriber estimates from January through March by adding 16 million new subscribers.

Streaming

The Paradox of Choice

The major studios sabotaged the dream of a la carte programming and are now attempting to transform streaming into cable television via an ethernet connection instead of coaxial.