Apple TV+ subscription service will launch on November 1st for $4.99 a month. However, with only a handful of shows available, it will not frustrate the launch of Disney+ or challenge Netflix in a meaningful way.
Part Two: Netflix Trends, International, Feature Films. Through the first six months of 2019, Netflix’s customer acquisition costs have ballooned to $292 per subscriber.
Part One: Netflix Subscribers and Exclusivity. Netflix lost subscribers in the United States for the first time in nearly a decade. The next battleground in streaming will take place over content exclusivity.
During the second quarter, DirecTV’s traditional satellite service lost 778,000 subscribers and its streaming service DirecTV Now lost 168,000 accounts.
Netflix lost subscribers in the United States for the first time in nearly a decade. The second quarter was also the worst quarter in terms of international additions that Netflix has posted in four years.
Netflix will lose its top two shows when Friends returns to WarnerMedia at the end of 2019, and The Office returns to NBCUniversal at the end of 2020.
To woo subscribers away from Netflix, Disney, AT&T, and Apple are spending big bucks to produce original series content.