Disney will ban all advertisements from Netflix across all of Disney’s entertainment platforms, including its television networks.
After a decade of primarily focusing on episodic content, Netflix wants to break the theatrical glass ceiling, especially since they are funding more original films.
Apple wants to carve out exclusive theatrical windows for exhibitors to screen some of its forthcoming feature films before streaming on Apple TV+.
Against the backdrop of expanding industry competition, Netflix is significantly increasing the amount it invests to produce, license, and acquire films and shows.
Apple raised its commitment from $2 billion to $6 billion this year to fund original shows and films for its new subscription video service, Apple TV+.
Apple TV+ subscription service will launch on November 1st for $4.99 a month. However, with only a handful of shows available, it will not frustrate the launch of Disney+ or challenge Netflix in a meaningful way.
Part One: Netflix Subscribers and Exclusivity. Netflix lost subscribers in the United States for the first time in nearly a decade. The next battleground in streaming will take place over content exclusivity.
Disney will bundle its three streaming services, Disney+, ESPN+ and the ad-supported Hulu starting in November.
By reclaiming their content from licensees to launch standalone streaming services, traditional media companies are sailing headlong into uncharted waters.
To woo subscribers away from Netflix, Disney, AT&T, and Apple are spending big bucks to produce original series content.