January 12, 2023FilmTakeComments Off on Streaming Services Revert to Advertising to Drive Subscriber Growth
Last year was the first year in the previous four years that didn’t welcome a new subscription streaming service from Hollywood’s major players. The lack of a new streaming service did not stop the existing services from offering new ways to watch content through paid and free ad-supported options.
December 19, 2022FilmTakeComments Off on Premium Streamers Scramble for Fresh Strategies to Retain Fickle Subscribers
Streaming services are scrambling for new strategies to keep their existing subscribers in a highly crowded domestic market. The level of churn among premium streaming services like Netflix, HBO Max, and Disney+ has accelerated.