Streaming

Navigating the Siren Song of Streaming as Studios Get Caught in the Undertow

Hollywood’s approach to thriving in streaming has taken a sharply negative turn in the past few years. Initially, the strategy involved pouring resources into content to lure subscribers and ending profitable licensing agreements with aggregators like Netflix, banking on eventual profitability.

Streaming

The Future of Streaming Will End in Tiers

Breaking News: Freevee Will Shutdown After Amazon Adamantly Denies Claims. Recently, on Prime Video, ads started popping up on scripted series and films. Over 167 million existing Amazon Prime members in the U.S. are now required to pay an additional $3 per month to enjoy the same service they signed up for to avoid ads.

Distribution

Starz Lost Access to Pay-One Rights for Major Studio Films

Starz’s access to third-party content was severely diminished when it lost Pay-One rights to films released by Sony Pictures after Netflix swopped in last year. Starz only has Pay-One rights to films released by its sibling company, Lionsgate, which HBO and FX previously held.

Streaming

Netflix’s New Advertising Tier is Off to a Shaky Start

Netflix’s ad-based tier aims to reduce the high churn the company faced in 2022, attract new subscribers, and lure back those who canceled. However, by all measures, the rushed experiment is failing. Netflix’s AVOD tier accounts for just 12% of its subscriber base.

Streaming

Streaming Services Revert to Advertising to Drive Subscriber Growth

Last year was the first year in the previous four years that didn’t welcome a new subscription streaming service from Hollywood’s major players. The lack of a new streaming service did not stop the existing services from offering new ways to watch content through paid and free ad-supported options.