
Paramount+


Window Shopping: Why Holding Back Pays Off in Streaming Distribution
Studios are no longer tied to a single strategy for releasing films. Instead, each major player is now juggling theatrical, transactional, and streaming windows with increasing precision. Below is an examination of how studios like Universal, Sony, and Paramount are embracing staggered, platform-specific Pay-One strategies.

Resurrecting Value: How Syndication is Powering a New Phase of Streaming Monetization
With subscriber growth slowing and content costs ballooning, studios and streamers alike are revisiting syndication, not as a relic of broadcast television but as a renewed source of value in an increasingly saturated market. Lending out original titles is quickly becoming a practical tool for monetization.

Beyond Binge Watching: Ads, Sports, and Telecoms Are Steering Streaming Back to Cable’s Playbook
The U.S. streaming market is saturated, with 96% of households subscribed to services, prompting a shift from acquisition to retention strategies. Ad-supported models are gaining traction as affordability overshadows uninterrupted viewing. Live sports and telecom partnerships are key growth areas, while brand ecosystems are vital for subscriber retention in this maturing landscape.

2024 in Review: Netflix Reigns, Roku Rises, Theaters Falter, and Trends Shaping 2025
In 2024, the media industry faced significant challenges, with domestic box office revenues falling sharply due to delays and a lack of original content. Contrarily, free ad-supported streaming platforms like Roku gained traction, indicating a shift towards cost-effective viewing. The industry grapples with evolving strategies amid ongoing mergers and the rise of library content.

SVOD Trends in 2025: International Variability, Advertising, and Pricing Adjustments
Content and pricing strategies are shifting as platforms focus on retaining subscribers with live sports and bundled services. Sports rights, such as those for the Champions League and NFL, have driven substantial growth for Paramount+ and Peacock—Prime Video benefits from integrating most major streaming services into one platform.

Challenging Amazon: Walmart’s Vision for the Future of Subscription Streaming
Walmart is enhancing its streaming presence through the $2.3 billion acquisition of Vizio, aiming to compete with Amazon. By integrating Vizio’s technology into its retail ecosystem and leveraging its advertising capabilities, Walmart seeks to grow its streaming subscriptions and capitalize on the decline of traditional TV, creating a comprehensive media platform.

Chasing Netflix: How the Major Media Companies Stack Up in Subscribers, Revenue, and Challenges [Part Five]
The following five-part article series looks at how the major streaming services compare in terms of financial performance, subscriber numbers, and the unique strengths and challenges each faces in the ever-evolving streaming industry, concluding with a review of wildcard streamers Prime Video, Apple TV+, and issues facing the streaming industry.

Chasing Netflix: How the Major Media Companies Stack Up in Subscribers, Revenue, and Challenges [Part Four]
The following five-part article series looks at how the major streaming services compare in terms of financial performance, subscriber numbers, and the unique strengths and challenges each faces in the ever-evolving streaming industry, continuing with a review of the mid-tier streamers Paramount+ and Peacock.

Chasing Netflix: How the Major Media Companies Stack Up in Subscribers, Revenue, and Challenges [Part Three]
The following five-part article series looks at how the major streaming services compare in terms of financial performance, subscriber numbers, and the unique strengths and challenges each faces in the ever-evolving streaming industry, continuing with a review of Netflix’s biggest competitors, Disney+ and Max.


Chasing Netflix: How the Major Media Companies Stack Up in Subscribers, Revenue, and Challenges [Part One]
The following five-part article series looks at how the major streaming services compare in terms of financial performance, subscriber numbers, and the unique strengths and challenges each faces in the ever-evolving streaming industry, beginning with a survey of the streaming market before reviewing the significant streamers.

From Cord-Cutting to Cable 2.0: The Evolution of Streaming Looks Just Like Cable TV
The streaming revolution was once celebrated as the future of entertainment, promising viewers the flexibility, variety, and convenience that cable never offered. However, as streaming services evolve, it’s becoming evident that they’re repeating old patterns. With bundling deals, escalating subscription prices, and a growing reliance on ad-supported content, streaming mirrors the cable model it once created to disrupt.


Netflix’s Subscriber Surge: How Netflix is Reinventing Itself to Stay on Top
Streaming has undergone a seismic shift, ushering in what many call the post-streaming wars era. he focus has shifted from the relentless pursuit of subscriber growth to maximizing ad revenue, building strategic partnerships between former rivals, and navigating a content arms race that has finally begun to cool.

TIFF 2024: How to Secure the Best Streaming Deals for Your Film
With traditional theatrical releases becoming riskier, streaming platforms have emerged as a vital avenue for filmmakers seeking wider and more consistent distribution. However, the key to capitalizing on this shift lies in understanding how streaming services structure their deals and value content.


