December 1, 2022FilmTakeComments Off on Netflix Innovates Theatrical Releasing with a Novel “Sneak Preview” Model
In a move that its streaming competitors are likely to emulate, Netflix recently released Glass Onion, the sequel to Lionsgate’s Knives Out, in nearly 700 theaters on the traditionally strong Thanksgiving weekend, essentially as a sneak preview before becoming exclusive on Netflix.
Many sales agents are now positioning as wholesalers and content placement agents for streaming platforms—particularly in Europe, where there are over 450 video streaming services.
Film distribution and production disruptions caused by government lockdowns have accelerated many changes that were well underway in the market for years. Large programming gaps for films are emerging for traditional television networks and OTT platforms to fill.
Amazon Studios has relied on traditional distribution practices to foster greater collaboration with gatekeepers in Hollywood. However, after playing second fiddle to Netflix for the better part of a decade, Amazon is changing its theatrical strategy stateside.
Mismanagement of Sony’s film unit over the years has propelled the studio into a downward spiral. Sony is under pressure by investors to sell the film unit.