Netflix didn’t acquire as many titles as sales agents and producers were expecting, but the streaming giant walked away with a diverse collection of films.
Censorship and foreign content restrictions will limit Netflix’s ability to transition their licensing agreement with iQiyi into a meaningful foothold.
Since launching in 2010, iQiyi has accumulated the most paid SVOD subscribers in China, however, calculating an accurate subscriber base is challenging.
“The rise in popularity of SVOD services led the Barclays Media team to consider how it could improve the types of funding provided to better support its TV clients.”
China’s iQiyi online video service entered into a streaming output agreement with Warner Brothers.
The days of cable television are numbered after the launch of YouTube TV in the U.S. The will cost $35 a month for a family plan with at least 40 channels.
Netflix added 19 million subscribers in 2016, a new record for the digital distributor. Although, the company has quadrupled its long-term debt since 2014.
After major global expansions by Netflix, Amazon, and China-based SVOD providers, subscriptions increased by 70 million in 2016, totaling $5.3B in growth.
Movies are no longer a priority at Netflix. Adding more movies to its library doesn’t increase the amount subscribers watch.
German market researcher GfK found that 90% of OTT users in the UK have access to smartphones, but only 4% of those use it to stream OTT content.