September 15, 2021FilmTakeComments Off on Comcast Looks to Europe to Bolster Weak Stateside Streaming Demand
Comcast’s Sky will assist ViacomCBS with the launch of Paramount+ in the UK, Germany, and Italy to leverage distribution networks and content libraries to compete against the big four––Netflix, Amazon, Disney, and the contemplated WarnerMedia and Discovery combined company.
In a recent survey of over 5,000 active online subscribers in the United States and Canada, 81% of respondents wished that paid streaming services like Netflix or Amazon Prime Video offered a free, ad-supported option.
Several media companies are holding discussions to acquire advertising-supported video streaming services. Fox Corp is in talks with Tubi, and NBCUniversal is considering Vudu.
Amazon Studios has relied on traditional distribution practices to foster greater collaboration with gatekeepers in Hollywood. However, after playing second fiddle to Netflix for the better part of a decade, Amazon is changing its theatrical strategy stateside.