To gain a global content edge, Netflix has set into motion a EU production boom with plans to produce over 225 films and shows in Europe. Netflix currently controls 53% of the SVOD market in Europe.
The streaming bout between Netflix and traditional media companies for the world’s online video subscribers is well underway.
Never known for adapting to changing markets, European companies are now forced to forge alliances in hopes of staying relevant after the well-timed onslaught of Netflix in Europe.
After a decade of primarily focusing on episodic content, Netflix wants to break the theatrical glass ceiling, especially since they are funding more original films.
Apple wants to carve out exclusive theatrical windows for exhibitors to screen some of its forthcoming feature films before streaming on Apple TV+.
The exclusive 90-day theatrical window has become a line in the sand that theatrical exhibitors are unwilling to cross.
Netflix and Amazon, who were once touted as the saviors of the indie film market, are retreating from acquisitions to focus on producing more original films.
Apple TV+ subscription service will launch on November 1st for $4.99 a month. However, with only a handful of shows available, it will not frustrate the launch of Disney+ or challenge Netflix in a meaningful way.
Buyers at TIFF are skittish after a 6% drop in North American box office receipts in 2019. Worse still, is the dire year indie films are having, where receipts have declined 45%.
Part Two: Netflix Trends, International, Feature Films. Through the first six months of 2019, Netflix’s customer acquisition costs have ballooned to $292 per subscriber.