Part Two: Netflix Trends, International, Feature Films. Through the first six months of 2019, Netflix’s customer acquisition costs have ballooned to $292 per subscriber.
Part One: Netflix Subscribers and Exclusivity. Netflix lost subscribers in the United States for the first time in nearly a decade. The next battleground in streaming will take place over content exclusivity.
By reclaiming their content from licensees to launch standalone streaming services, traditional media companies are sailing headlong into uncharted waters.
Beyond ballooning content and acquisition costs, fueled by costly debt, there are five additional obstacles that will challenge Netflix’s streaming dominance.
NBCUniversal, who competed against Disney for Fox, is planning to follow Disney’s lead in India with the purchase of Zee Entertainment.
Netflix will lose its top two shows when Friends returns to WarnerMedia at the end of 2019, and The Office returns to NBCUniversal at the end of 2020.
Sky’s new owners, Comcast, will more than double its investment in European original programming for the new venture – Sky Studios.
Recently, anonymous sources have reported to multiple news outlets about the difficulty Hollywood will face in attempting to take back its content from Netflix.
AT&T’s decision to acquire a declining DirecTV and a sputtering Time Warner is materializing into a massive miscalculation.
Last week, Disney and Comcast came to terms whereby Disney would take sole control over Hulu. Comcast will remain a silent partner until 2024