The Hulu streaming service reached more than 25 million subscribers at the end of 2018. On a year-over-year basis Hulu subscriber growth rose 48%.
WarnerMedia’s decision may seem at odds with the company’s overall strategy to bring owned content ‘in-house’ to make it exclusive on its new streaming site.
As media markets reach a consolidation fever pitch, three companies will emerge controlling nearly all content creation and distribution in the United States.
Netflix’s streaming supremacy will be challenged in 2019 when Disney and Warner launch their own direct-to-consumer services.
Netflix’s $8 billion production allocation for 2018 to produce and acquire 700 shows and films is already reaping record new subscribers.
Netflix is slated to spend $8 billion on original and acquired content in 2018. The company is taking bold action to stay ahead of growing competition.
Television advertising sales in the U.S fell 8% to $61 billion in 2017 – the biggest slump in 20 years. Sales at cable networks dropped for the first time in a decade.
The largest collection of Disney content will start streaming in China through Alibaba’s Youku website.
Netflix plans to release 80 films in 2018; nearly as many as all six major studios combined.
In 2017, North American theatrical admissions fell to 1992 levels. Admissions in the U.S and Canada dropped 6% to 1.23 billion tickets sold.