There is a mad rush by the most significant content creators, especially streaming services, to utilize the production infrastructure in England as a base of European operations.
To gain a global content edge, Netflix has set into motion a EU production boom with plans to produce over 225 films and shows in Europe. Netflix currently controls 53% of the SVOD market in Europe.
As multiple streaming services prepare for an intensifying battle over European subscribers, British-made content continues to surge. This content bonanza and bidding wars between buyers are driving up prices for shows.
Never known for adapting to changing markets, European companies are now forced to forge alliances in hopes of staying relevant after the well-timed onslaught of Netflix in Europe.