Streaming

The Future of Streaming Will End in Tiers

Recently, on Prime Video, ads started popping up on scripted series and films. Over 167 million existing Amazon Prime members in the U.S. are now required to pay an additional $3 per month to enjoy the same service they signed up for to avoid ads.

Streaming

Netflix’s New Advertising Tier is Off to a Shaky Start

Netflix’s ad-based tier aims to reduce the high churn the company faced in 2022, attract new subscribers, and lure back those who canceled. However, by all measures, the rushed experiment is failing. Netflix’s AVOD tier accounts for just 12% of its subscriber base.

Streaming

Streaming Services Revert to Advertising to Drive Subscriber Growth

Last year was the first year in the previous four years that didn’t welcome a new subscription streaming service from Hollywood’s major players. The lack of a new streaming service did not stop the existing services from offering new ways to watch content through paid and free ad-supported options.

Streaming

Streaming Hopping

At the start of 2020, consumers in the United States subscribed to an average of three paid streaming services, but after months of government-mandated lockdowns, the number has increased to five.

Broadcast & PayTV

The Future Will Have Ads

In a recent survey of over 5,000 active online subscribers in the United States and Canada, 81% of respondents wished that paid streaming services like Netflix or Amazon Prime Video offered a free, ad-supported option.

Streaming

The Paradox of Choice

The major studios sabotaged the dream of a la carte programming and are now attempting to transform streaming into cable television via an ethernet connection instead of coaxial.

Streaming

AVOD Market Heats Up

Several media companies are holding discussions to acquire advertising-supported video streaming services. Fox Corp is in talks with Tubi, and NBCUniversal is considering Vudu.