As AFM settles into its new home at the Fairmont Century Plaza, the mood among international distributors is noticeably brighter than it has been in recent years. After a turbulent stretch in Las Vegas and apparent exhaustion with the old Santa Monica footprint, the return to Los Angeles has restored the market’s sense of purpose. Meetings flow more naturally, agencies are conveniently located next door, and the hotel’s compact layout creates the feeling of a unified market once again.
Yet beneath the enthusiasm lies the unmistakable reality of an industry mid-reset. Acquisition appetite remains uneven; theatrical outcomes are unpredictable; and the six-figure minimum guarantees that once underpinned the business are far from guaranteed. AFM is no longer the free-for-all it once was. It is a more sober, more strategic marketplace where buyers choose carefully, sellers package more aggressively, and data has become a currency of its own. Below is the current state of play on the ground.
A Market Happy to Be Home
Most executives and producers agree: AFM simply works better in Los Angeles proper. Meetings with agencies and financiers are easier to schedule, and off-site coffees no longer require a 25-minute Uber. The atmosphere finally feels geared toward dealmaking rather than survival. After years of dodging beach mischief-makers and unreliable elevator banks, the move inland feels like a genuine safety upgrade — a return to the fortified, self-contained republic known as Century City.
However, the enthusiasm is not universal. Several buyers note that many of the significant U.S. sellers, including FilmNation, Black Bear, A24, and the larger finance groups, are not actually based inside the hotel. That leaves a portion of the market split between in-hotel traffic and off-site meetings, adding friction to an already tight schedule. Even so, the consensus is clear: this is a dramatic improvement over both Las Vegas and late-era Santa Monica.
Attendance sits at roughly 285 exhibitors, which is far below the pre-2020 highs of 375–450, but consistent with last year and far more engaged. Zoom will no doubt catch the overflow, but the value of walking into a room and absorbing a seller’s entire slate remains irreplaceable.
The Mid-Budget Squeeze and Today’s Cautious Buyers
The projects circulating this year are noticeably stronger than recent slates, with more commercial viability and fewer runaway budget expectations. But several themes echo through conversations in the halls:
1. $10M–$15M budgets remains the most difficult to pre-sell.
This tier used to anchor AFM. Today, it is nearly impossible unless the package includes a meaningful cast, a crystal-clear concept, and a confident path through theatrical and downstream windows.
2. There is a severe shortage of “big independent” propositions.
Many packages announced with fanfare in recent years never materialized, were delayed, or quietly disappeared.
3. Buyers are focused on risk reduction, not risk expansion.
Every minimum guarantee is now negotiated with extreme caution. Distributors want finished materials, marketing assets, and detailed downstream plans before committing capital. Dive into our full breakdown of American Film Market 2025—including a sectional region-by-region snapshot of current advances, buyer behavior and deal-timing across global territories.
Meanwhile, theatrical performance continues to shape expectations. Several high-profile adult dramas with strong festival pedigrees underperformed domestically this year, reinforcing buyer skepticism.
50 Most Talked-About Films & Market Packages at AFM
This year’s AFM slate is unusually dense, featuring high-profile packages, prestige breakouts, and ambitious commercial plays across genres, drama, and franchise-adjacent concepts. To help readers track the projects driving the most conversation—across sellers, buyers, agencies, and financiers—we’ve compiled a curated list of the 50 packages dominating meetings and hallway chatter.
Spanning horror breakouts, star-led thrillers, awards-bait dramas, creature features, franchise prequels, political thrillers, and elevated genre films, the list below reflects where the industry’s attention is pointed and where the most competitive bidding is expected. Each entry includes core intel: country of origin, director, genre, sales representative, and a concise logline, along with a link to the IMDbPro listing for deeper independent research.
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FilmTake Away: Markets at the Crossroads
Despite the improved venue and stronger lineup, AFM 2025 is defined less by enthusiasm and more by recalibration. The era of speculative pre-buys and oversized MGs has ended; in its place is a slower, more analytical marketplace where distributors only chase projects with undeniable commercial logic. The 50 most-discussed titles reveal where that logic leads—high-concept genres, recognizable IP, and disciplined cost structures. AFM is healthier than last year, but it is also far more sober.