There is a disturbing international trend that emerged from Netflix’s latest financials that has not been discussed widely.
Netflix has 139 million paying subscribers after adding 29 million subscribers last year versus 22 million in 2017.
Perhaps the biggest revelation from Netflix’s earning call last week is the admission that they are “ready to pay top-of-the-market prices for…”
The Hulu streaming service reached more than 25 million subscribers at the end of 2018. On a year-over-year basis Hulu subscriber growth rose 48%.
Netflix gauged the climate in Europe perfectly, first by increasing funding to produce more local content, and by forging licensing deals with local content partners.
Netflix’s streaming supremacy will be challenged in 2019 when Disney and Warner launch their own direct-to-consumer services.
Apple has twice postponed the launch of its first slate of shows. Producers and agents involved in projects at Apple expect the date to be pushed back once again.
Netflix is the most popular SVOD service in the UK, with an estimated 9.2 million subscribers, which for the first time is more than PayTV subs.
France has always been on the front lines against Netflix’s expansion in Europe, but its calculated indifference is waning.
Netflix’s $8 billion production allocation for 2018 to produce and acquire 700 shows and films is already reaping record new subscribers.