Streaming
Streaming, Windowing, and the New Access Economy: Why Control Beats Content in 2026
For most of the past decade, the streaming business was defined by a single, deceptively simple premise: more content equals more subscribers. Platforms raced to outspend one another, greenlighting volume at unprecedented levels, compressing windows, and treating exclusivity as an absolute virtue. That era is over. By 2025, the streaming industry reached a quieter but more consequential conclusion: content alone does not create value—access does.
