Streaming

Navigating the Siren Song of Streaming as Studios Get Caught in the Undertow

Hollywood’s approach to thriving in streaming has taken a sharply negative turn in the past few years. Initially, the strategy involved pouring resources into content to lure subscribers and ending profitable licensing agreements with aggregators like Netflix, banking on eventual profitability.

Distribution

Cracking the Code: Inside the Intricate World of Content Licensing Deals and Slate Programming

As streaming platforms vie to capture marketshare in a view-from-home environment, the recent deal between A24 and Warner Bros. Discovery (WBD) brings A24’s eclectic catalog exclusively to HBO and Max after their theatrical runs illustrating the need for studios to look elsewhere for interesting films.

Distribution

Studios Revamp Licensing Strategy: Exclusive Distribution Era Ends

Warner Bros. Discovery has lost 2.5 million subscribers in its direct-to-consumer (DTC) division, encompassing HBO cable subscriptions and the Max and Discovery+ streaming services. The company also experienced a massive loss in advertising revenue for linear television, which still keeps the lights on at many studios.

Distribution

Universal’s Unique Deal Bifurcates Pay-One Rights Between Multiple Streamers

Universal Pictures bifurcates the 18-month Pay-One Film Licensing Window for its streaming service Peacock and Amazon. After four initial months on Peacock, Universal’s live-action films will stream exclusively on Amazon’s Prime Video for ten months before returning to Peacock for the final four months.

Broadcast & PayTV

The Future Will Have Ads

In a recent survey of over 5,000 active online subscribers in the United States and Canada, 81% of respondents wished that paid streaming services like Netflix or Amazon Prime Video offered a free, ad-supported option.

Streaming

Best Year Yet

In 2020, Netflix gained 37 million subscribers worldwide, breaking its 2018 record of 28 million new additions. Currently, Netflix has 204 million active subscribers.