Peacock Archives » FilmTake

Streamers Swiftly Shift Strategies from Content Exclusivity Back to Partnerships

March 9, 2023 FilmTake Comments Off

Less than a year ago, the largest content rights holders, including Warner Bros, were hoarding vast libraries of content from third-party licensees for use on their respective direct-to-consumer streaming services, reversing standard practices since time immemorial.

Broken Windows: Inside Hollywood’s Lucrative Film Licensing Deals

January 15, 2023 FilmTake Comments Off

The battle over film licensing exclusivity transpired as expected once Netflix transitioned from a content aggregator to a content creator. One-by-one the major studios built direct-to-consumer streaming services to compete with Netflix.

Premium Streamers Scramble for Fresh Strategies to Retain Fickle Subscribers

December 19, 2022 FilmTake Comments Off

Streaming services are scrambling for new strategies to keep their existing subscribers in a highly crowded domestic market. The level of churn among premium streaming services like Netflix, HBO Max, and Disney+ has accelerated.

Movie Theater Attendance Roars Back to Life Despite Ongoing Restrictions

September 12, 2021 FilmTake Comments Off

Embracing this day-and-date strategy follows seismic industry shifts last year that led WarnerMedia to release all its films on HBO Max when theaters were more or less closed due to lockdowns.

The Future Will Have Ads

February 3, 2021 FilmTake Comments Off

In a recent survey of over 5,000 active online subscribers in the United States and Canada, 81% of respondents wished that paid streaming services like Netflix or Amazon Prime Video offered a free, ad-supported option.

Best Year Yet

January 24, 2021 FilmTake Comments Off

In 2020, Netflix gained 37 million subscribers worldwide, breaking its 2018 record of 28 million new additions. Currently, Netflix has 204 million active subscribers.

Exclusive or Traditional Distribution?

September 29, 2020 FilmTake Comments Off

The rapid expansion of OTT worldwide has profoundly changed the market, unlike any other innovation since the emergence of cable television.

Lockdowns Reshape Content Distribution

August 10, 2020 FilmTake Comments Off

COVID-19 has decimated global content pipelines by halting film production, canceling greenlit projects, and closing cinemas. However, the present disruptions have only accelerated transformations that were well underway.

Shutdown Accelerates Streaming Takeover

April 13, 2020 FilmTake Comments Off

As the coronavirus and subsequent global shutdown forces film and television production into an unprecedented standstill, streaming services are accelerating their takeover.

The Paradox of Choice

March 8, 2020 FilmTake Comments Off

The major studios sabotaged the dream of a la carte programming and are now attempting to transform streaming into cable television via an ethernet connection instead of coaxial.

AVOD Market Heats Up

February 25, 2020 FilmTake Comments Off

Several media companies are holding discussions to acquire advertising-supported video streaming services. Fox Corp is in talks with Tubi, and NBCUniversal is considering Vudu.

AVOD Streaming Gains Ground

February 16, 2020 FilmTake Comments Off

AVOD is gaining ground on SVOD in the United States. The proportion of television viewership that is through streaming services has almost doubled since 2018.

Netflix Claims Originals Win Out

January 1, 2020 FilmTake Comments Off

Netflix continues to publicize unsubstantiated claims that its original films and shows outperform third-party content contrary to all independent research.

Streaming Bout

December 4, 2019 FilmTake Comments Off

The streaming bout between Netflix and traditional media companies for the world’s online video subscribers is well underway.

Free Streaming Offers

November 12, 2019 FilmTake Comments Off

Heavyweights Disney and Apple are offering free introductory offers to gain a head start over rivals. Select Verizon subscribers in the United States will get free access to Disney+ for a year.

State of Netflix

October 20, 2019 FilmTake Comments Off

As of September 30th, Netflix has over 158 million total subscribers – 60.6 million at home and 97.7 million around the world.

Netflix Misses Subscriber Target Again

October 17, 2019 FilmTake Comments Off

Netflix missed its quarterly subscriber forecast for the second consecutive quarter in a row. The company’s slowdown ahead of the introduction of several new subscription services is a troubling sign.