Distribution

Studios Revamp Licensing Strategy: Exclusive Distribution Era Ends

Warner Bros. Discovery has lost 2.5 million subscribers in its direct-to-consumer (DTC) division, encompassing HBO cable subscriptions and the Max and Discovery+ streaming services. The company also experienced a massive loss in advertising revenue for linear television, which still keeps the lights on at many studios.

Distribution

Universal’s Unique Deal Bifurcates Pay-One Rights Between Multiple Streamers

Universal Pictures bifurcates the 18-month Pay-One Film Licensing Window for its streaming service Peacock and Amazon. After four initial months on Peacock, Universal’s live-action films will stream exclusively on Amazon’s Prime Video for ten months before returning to Peacock for the final four months.

Broadcast & PayTV

The Future Will Have Ads

In a recent survey of over 5,000 active online subscribers in the United States and Canada, 81% of respondents wished that paid streaming services like Netflix or Amazon Prime Video offered a free, ad-supported option.

Streaming

Best Year Yet

In 2020, Netflix gained 37 million subscribers worldwide, breaking its 2018 record of 28 million new additions. Currently, Netflix has 204 million active subscribers.

Distribution

Lockdowns Reshape Content Distribution

COVID-19 has decimated global content pipelines by halting film production, canceling greenlit projects, and closing cinemas. However, the present disruptions have only accelerated transformations that were well underway.

Streaming

The Paradox of Choice

The major studios sabotaged the dream of a la carte programming and are now attempting to transform streaming into cable television via an ethernet connection instead of coaxial.

Streaming

AVOD Market Heats Up

Several media companies are holding discussions to acquire advertising-supported video streaming services. Fox Corp is in talks with Tubi, and NBCUniversal is considering Vudu.