AVOD

Streaming

Netflix’s New Advertising Tier is Off to a Shaky Start

January 25, 2023 FilmTake Comments Off on Netflix’s New Advertising Tier is Off to a Shaky Start

Netflix’s ad-based tier aims to reduce the high churn the company faced in 2022, attract new subscribers, and lure back those who canceled. However, by all measures, the rushed experiment is failing. Netflix’s AVOD tier accounts for just 12% of its subscriber base.

Streaming

Streaming Services Revert to Advertising to Drive Subscriber Growth

January 12, 2023 FilmTake Comments Off on Streaming Services Revert to Advertising to Drive Subscriber Growth

Last year was the first year in the previous four years that didn’t welcome a new subscription streaming service from Hollywood’s major players. The lack of a new streaming service did not stop the existing services from offering new ways to watch content through paid and free ad-supported options.

Streaming

Streaming Hopping

February 8, 2021 FilmTake Comments Off on Streaming Hopping

At the start of 2020, consumers in the United States subscribed to an average of three paid streaming services, but after months of government-mandated lockdowns, the number has increased to five.

Broadcast & PayTV

The Future Will Have Ads

February 3, 2021 FilmTake Comments Off on The Future Will Have Ads

In a recent survey of over 5,000 active online subscribers in the United States and Canada, 81% of respondents wished that paid streaming services like Netflix or Amazon Prime Video offered a free, ad-supported option.

Streaming

The Paradox of Choice

March 8, 2020 FilmTake Comments Off on The Paradox of Choice

The major studios sabotaged the dream of a la carte programming and are now attempting to transform streaming into cable television via an ethernet connection instead of coaxial.

Streaming

AVOD Market Heats Up

February 25, 2020 FilmTake Comments Off on AVOD Market Heats Up

Several media companies are holding discussions to acquire advertising-supported video streaming services. Fox Corp is in talks with Tubi, and NBCUniversal is considering Vudu.