AT&T’s WarnerMedia released details about its forthcoming streaming service HBO Max, which will officially launch in May 2020. The service will cost $14.99 a month, the same cost as HBO’s flagship service.
Netflix signed a five-year deal with Sony Pictures Television worth $500 million to become the exclusive worldwide streamer for Seinfeld.
Apple TV+ subscription service will launch on November 1st for $4.99 a month. However, with only a handful of shows available, it will not frustrate the launch of Disney+ or challenge Netflix in a meaningful way.
Netflix’s long-time streaming competitors Hulu and Amazon Prime Video are starting to capture more viewing marketshare.
Part Two: Netflix Trends, International, Feature Films. Through the first six months of 2019, Netflix’s customer acquisition costs have ballooned to $292 per subscriber.
Part One: Netflix Subscribers and Exclusivity. Netflix lost subscribers in the United States for the first time in nearly a decade. The next battleground in streaming will take place over content exclusivity.
CBS and Viacom have reunited as one company after two failed attempts since 2016. The new company will be named ViacomCBS.
By reclaiming their content from licensees to launch standalone streaming services, traditional media companies are sailing headlong into uncharted waters.
During the second quarter, DirecTV’s traditional satellite service lost 778,000 subscribers and its streaming service DirecTV Now lost 168,000 accounts.
Beyond ballooning content and acquisition costs, fueled by costly debt, there are five additional obstacles that will challenge Netflix’s streaming dominance.