The DirecTV deal was AT&T’s first big gamble on the filmed entertainment distribution market. DirecTV has been shedding subscribers since the beginning of 2017.
AT&T’s buyout of a declining DirecTV and a sputtering Time Warner at the top of the market is materializing into a massive miscalculation.
Perhaps the biggest revelation from Netflix’s earning call last week is the admission that they are “ready to pay top-of-the-market prices for…”
WarnerMedia’s decision may seem at odds with the company’s overall strategy to bring owned content ‘in-house’ to make it exclusive on its new streaming site.