After an arduous 118-day standoff, the SAG-AFTRA has finally brokered a provisional three-year contract with major studios, potentially concluding the extensive actors’ strike of 2023. The recent end to both the writer’s and actor’s strikes marks a pivotal moment in the industry.
Once a cornerstone of the subscription streaming industry, the allure of ad-free viewing is fading into the background as streaming platforms seek innovative ways to captivate audiences and minimize subscriber churn while subscribers navigate a complex landscape.
In a world where change is the only constant, the film and television industry has been undergoing a seismic shift over the past decade. The rise of streaming services has transformed how we consume content, challenging the traditional cable and broadcast models.
In a recent survey of over 5,000 active online subscribers in the United States and Canada, 81% of respondents wished that paid streaming services like Netflix or Amazon Prime Video offered a free, ad-supported option.