SVOD Archives » FilmTake

Netflix’s New Advertising Tier is Off to a Shaky Start

January 25, 2023 FilmTake Comments Off

Netflix’s ad-based tier aims to reduce the high churn the company faced in 2022, attract new subscribers, and lure back those who canceled. However, by all measures, the rushed experiment is failing. Netflix’s AVOD tier accounts for just 12% of its subscriber base.

Streaming Services Revert to Advertising to Drive Subscriber Growth

January 12, 2023 FilmTake Comments Off

Last year was the first year in the previous four years that didn’t welcome a new subscription streaming service from Hollywood’s major players. The lack of a new streaming service did not stop the existing services from offering new ways to watch content through paid and free ad-supported options.

Premium Streamers Scramble for Fresh Strategies to Retain Fickle Subscribers

December 19, 2022 FilmTake Comments Off

Streaming services are scrambling for new strategies to keep their existing subscribers in a highly crowded domestic market. The level of churn among premium streaming services like Netflix, HBO Max, and Disney+ has accelerated.

Disney Surpasses Netflix to Become the World’s Leading Streaming Service

November 18, 2022 FilmTake Comments Off

Disney Streaming overtook Netflix as the world’s streaming leader in July 2022. Across all Disney streaming platforms (Disney+, Disney+ Hotstar, ESPN+, and Hulu), the company boosts 222.2 million subscribers compared to Netflix’s 220.7 million.

Netflix’s First Half Subscriber Growth Falls Significantly From Last Year

September 21, 2021 FilmTake Comments Off

Netflix’s subscribers have slowed sharply in the first half of this year compared to 2020 because of the popularity of Disney+ among families, the loss of popular licensed content, and other streaming competition from the major studios.

Streaming Hopping

February 8, 2021 FilmTake Comments Off

At the start of 2020, consumers in the United States subscribed to an average of three paid streaming services, but after months of government-mandated lockdowns, the number has increased to five.

The Lasting Effects

January 12, 2021 FilmTake Comments Off

As a result of diminishing content availability precipitated by production delays and cancellations, there will be large programming gaps for traditional television networks and OTT platforms to fill over the next two years.

German Streaming Market

September 26, 2020 FilmTake Comments Off

SVOD is still a minor segment of the overall streaming market in Germany. Proportionally, Germany spends less than half of US households ($24 billion) on SVOD services when adjusted for currency and population.

AVOD Streaming Gains Ground

February 16, 2020 FilmTake Comments Off

AVOD is gaining ground on SVOD in the United States. The proportion of television viewership that is through streaming services has almost doubled since 2018.

Netflix Wins Again

May 30, 2019 FilmTake Comments Off

Netflix surpassed Sky in the UK in terms of subscribers for the first time in 2019. The victory makes Netflix the most widely subscribed to media platform in the U.K.

Downfall of European Distribution

April 7, 2019 FilmTake Comments Off

The European Commission’s Digital Single Market strategy will destroy Europe’s independent film and television market in favor of global technology companies.