Europeans have typically spent less time in front of the TV than their North American counterparts. That’s changing thanks to the popularity of over-the-top (OTT).
Sky, Europe’s largest pay television provider announced a partnership to carry Netflix content on its direct satellite network and OTT platforms.
In Q4 2016, 77% of respondents would only like to pay for the channels they watch, up 3% y-o-y. Pricing expectations are in contrast to what they are paying.
German market researcher GfK found that 90% of OTT users in the UK have access to smartphones, but only 4% of those use it to stream OTT content.