European broadcasters and content providers are implementing three strategies in the online content delivery market to stave off competition from Disney, Amazon and Netflix.
Sky, Europe’s largest pay television provider announced a partnership to carry Netflix content on its direct satellite network and OTT platforms.
In Q4 2016, 77% of respondents would only like to pay for the channels they watch, up 3% y-o-y. Pricing expectations are in contrast to what they are paying.
German market researcher GfK found that 90% of OTT users in the UK have access to smartphones, but only 4% of those use it to stream OTT content.