European OTT Trends
European broadcasters and content providers are implementing three strategies in the online content delivery market to stave off competition from Disney, Amazon and Netflix.
OTT
Netflix’s European Strategy
Sky, Europe’s largest pay television provider announced a partnership to carry Netflix content on its direct satellite network and OTT platforms.
Tipping Point for Television Á LA CARTE
In Q4 2016, 77% of respondents would only like to pay for the channels they watch, up 3% y-o-y. Pricing expectations are in contrast to what they are paying.
OTT Services in the UK Stay Home
German market researcher GfK found that 90% of OTT users in the UK have access to smartphones, but only 4% of those use it to stream OTT content.