
Netflix


Resurrecting Value: How Syndication is Powering a New Phase of Streaming Monetization
With subscriber growth slowing and content costs ballooning, studios and streamers alike are revisiting syndication, not as a relic of broadcast television but as a renewed source of value in an increasingly saturated market. Lending out original titles is quickly becoming a practical tool for monetization.

Beyond Binge Watching: Ads, Sports, and Telecoms Are Steering Streaming Back to Cable’s Playbook
The U.S. streaming market is saturated, with 96% of households subscribed to services, prompting a shift from acquisition to retention strategies. Ad-supported models are gaining traction as affordability overshadows uninterrupted viewing. Live sports and telecom partnerships are key growth areas, while brand ecosystems are vital for subscriber retention in this maturing landscape.

One Platform to Rule Them All: Aggregation Will Alter Streaming Markets in 2025
Standalone SVOD services are experiencing a shift as consumers grapple with rising costs and subscription stacking. Many are turning to video aggregators, which simplify access but risk escalating prices. The market may soon consist of fewer standalone players alongside aggregators, highlighting the necessity for service bundling to reduce churn and enhance consumer convenience.

2024 in Review: Netflix Reigns, Roku Rises, Theaters Falter, and Trends Shaping 2025
In 2024, the media industry faced significant challenges, with domestic box office revenues falling sharply due to delays and a lack of original content. Contrarily, free ad-supported streaming platforms like Roku gained traction, indicating a shift towards cost-effective viewing. The industry grapples with evolving strategies amid ongoing mergers and the rise of library content.

Europe’s AVOD Boom: How Ad-Tiers Will Reshape Streaming Markets in 2025
Europe’s streaming market is on the verge of transformation, propelled by the rise of ad-supported video-on-demand (AVOD) platforms. Consumers increasingly favor lower-cost subscription plans featuring ads, benefiting major players like Netflix and local entities such as TF1+. However, platforms face challenges with ad relevance, viewer retention, and stringent EU regulations.

Splitting the Difference: Why Warner Bros. and Comcast Are Carving Up Their Empires
Warner Bros. Discovery and Comcast are restructuring to separate their declining linear TV networks from streaming divisions, signaling the end of linear television’s dominance. This strategy, framed as a means to enhance value, highlights the sector’s collapse as advertisers and viewers shift to digital platforms. Mergers or sell-offs are imminent.

SVOD Trends in 2025: International Variability, Advertising, and Pricing Adjustments
Content and pricing strategies are shifting as platforms focus on retaining subscribers with live sports and bundled services. Sports rights, such as those for the Champions League and NFL, have driven substantial growth for Paramount+ and Peacock—Prime Video benefits from integrating most major streaming services into one platform.

Retention Over Acquisition: How UK and US Streamers Adapt to Market Saturation
As global streaming markets mature, platforms are shifting focus from acquisition to retention amid near-saturation in regions like the U.S. Strategies include ad-supported tiers and content diversification. While platforms strive to meet changing demands, competition is intensifying, particularly in the ad-supported landscape, emphasizing the need for innovation and strategic partnerships for sustained growth.

Super-Bundles and Churn Reduction: Disney’s Vision for Streaming Dominance
Disney’s super-bundling of Disney+, Hulu, and ESPN+ forms a key part of its streaming strategy amidst rising subscription costs that echo traditional cable models. The $30 mega-bundle with Max aims to reduce churn and simplify streaming but raises concerns over overwhelming choices and competitive pricing, challenging Disney to attract new subscribers effectively.

Slow-Motion Collapse: How Nostalgia, Streaming, and Short-Sightedness Undermined Hollywood’s Future
Hollywood’s golden age of innovation and artistry is fading, replaced by an industry stumbling through a self-imposed crisis. The rise of streaming, an overreliance on recycled intellectual property, and dwindling opportunities or audience support for new talent have left the film and television world on precarious ground.

Subscriptions to Free Streaming: The Platforms and Formats Redefining Entertainment
Streaming platforms are evolving amid changing viewer preferences and competition. YouTube leads with creator-driven content, while Netflix shifts back to licensed shows to maintain its subscriber base. Growth of ad-supported services like Tubi offers budget-friendly options. The industry’s future relies on innovation, collaboration, and understanding audience needs.

Production is Fleeing Los Angeles: How Poor Policies Push Producers Away
Long hailed as the beating heart of the entertainment industry, Los Angeles is losing its grip on film and TV production. Once the undisputed leader of Hollywood magic, Southern California faces a dismal reality: plummeting production levels, industry layoffs, creative drain, and a mass exodus of viable projects to rival jurisdictions.

From Capes to Clicks: The Fall of Superheroes and the Streaming Shakedown
The superhero genre, once its crown jewel, is fading under the weight of oversaturation and audience fatigue, devolving into a rebellion by the fandom. Yet, in this chaos lies an opportunity. As audiences reject formulaic content and mediocrity, a new wave of creativity can emerge, reshaping the film industry.

The FAST Frontier: How Free Ad-Supported Platforms Are Transforming Streaming and Cable Television
As streaming fatigue sets in, consumers increasingly opt for FAST (Free Ad-Supported Television), with traditional cable providers feeling the pinch. Once considered fringe players, FAST platforms capture significant market share with their ad-supported, cost-free models, while SVOD giants drive premium content strategies and global expansion.

Breaking Free: Disney Declares Independence from the Apple App Store
In a bold move to reclaim control over streaming revenue, Disney has severed its dependency on Apple’s App Store for new subscriptions to Disney+ and Hulu. This decision, echoing similar actions from Netflix, signifies a financial strategy and a broader power dynamics shift between content providers and tech platforms.

Netflix Faces Off Against YouTube for Viewer Engagement and Audience Loyalty
As the intense battle for subscriber acquisition in the streaming wars begins to calm, Netflix, the leader in subscription-based video on demand (SVOD), now faces a formidable new rival—YouTube. Meanwhile, ad-supported free streaming platforms like Tubi are gaining ground, reshaping the digital entertainment playing field.

Is the Max/Hulu/Disney+ Mega-Bundle Worth the Price? A Closer Look at Streaming’s Newest Offering
In a move that shocked many in the entertainment industry, two of the largest legacy media companies, Warner Bros. and Disney have teamed up to offer a cross-company mega-bundle featuring Disney+, Hulu, and Max. Launched in July 2024, this bundle combines three major streaming platforms under one roof.

Diverging Fortunes: Disney and Warner Bros. Compete for Streaming’s Silver Medal
As the entertainment industry continues shifting toward streaming and digital content, two of its most prominent players, Disney and Warner Bros. Discovery (WBD), are heading down distinctly different paths. Recent earnings reports underscore the contrasting financial positions and strategic moves of these media giants, setting the stage for what could be a breaking point for their digital transition.