Distribution
ESPN+
Streaming
Beyond Binge Watching: Ads, Sports, and Telecoms Are Steering Streaming Back to Cable’s Playbook
The U.S. streaming market is saturated, with 96% of households subscribed to services, prompting a shift from acquisition to retention strategies. Ad-supported models are gaining traction as affordability overshadows uninterrupted viewing. Live sports and telecom partnerships are key growth areas, while brand ecosystems are vital for subscriber retention in this maturing landscape.
Streaming
One Platform to Rule Them All: Aggregation Will Alter Streaming Markets in 2025
Standalone SVOD services are experiencing a shift as consumers grapple with rising costs and subscription stacking. Many are turning to video aggregators, which simplify access but risk escalating prices. The market may soon consist of fewer standalone players alongside aggregators, highlighting the necessity for service bundling to reduce churn and enhance consumer convenience.
Streaming
Super-Bundles and Churn Reduction: Disney’s Vision for Streaming Dominance
Disney’s super-bundling of Disney+, Hulu, and ESPN+ forms a key part of its streaming strategy amidst rising subscription costs that echo traditional cable models. The $30 mega-bundle with Max aims to reduce churn and simplify streaming but raises concerns over overwhelming choices and competitive pricing, challenging Disney to attract new subscribers effectively.
Distribution
Diverging Fortunes: Disney and Warner Bros. Compete for Streaming’s Silver Medal
As the entertainment industry continues shifting toward streaming and digital content, two of its most prominent players, Disney and Warner Bros. Discovery (WBD), are heading down distinctly different paths. Recent earnings reports underscore the contrasting financial positions and strategic moves of these media giants, setting the stage for what could be a breaking point for their digital transition.
Distribution
From Cord-Cutting to Cable 2.0: The Evolution of Streaming Looks Just Like Cable TV
The streaming revolution was once celebrated as the future of entertainment, promising viewers the flexibility, variety, and convenience that cable never offered. However, as streaming services evolve, it’s becoming evident that they’re repeating old patterns. With bundling deals, escalating subscription prices, and a growing reliance on ad-supported content, streaming mirrors the cable model it once created to disrupt.
Streaming