Streaming

Netflix’s New Advertising Tier is Off to a Shaky Start

Netflix’s ad-based tier aims to reduce the high churn the company faced in 2022, attract new subscribers, and lure back those who canceled. However, by all measures, the rushed experiment is failing. Netflix’s AVOD tier accounts for just 12% of its subscriber base.

Streaming

Streaming Services Revert to Advertising to Drive Subscriber Growth

Last year was the first year in the previous four years that didn’t welcome a new subscription streaming service from Hollywood’s major players. The lack of a new streaming service did not stop the existing services from offering new ways to watch content through paid and free ad-supported options.

Streaming

Streamers Gain More Ground

Many sales agents are now positioning as wholesalers and content placement agents for streaming platforms—particularly in Europe, where there are over 450 video streaming services.

Distribution

EFM: Open For Business

Theatrical buyers, streaming services, and networks are all taking a fresh look at independent films as they struggle to fill programming gaps and meet the growing demand for filmed entertainment.