The 2025 Film Markets Reality Check: Cannes, Sundance, TIFF, and AFM Under a Tighter Rulebook
The 2025 film markets delivered a consistent message across continents and calendars. Sundance tested demand. Cannes refined presales. TIFF amplified select winners. AFM clarified the new floor. Together, they confirmed that the industry is not rebounding to its old shape. It is stabilizing at a smaller, more disciplined scale. Fewer films will move. Fewer territories will matter. Fewer buyers will decide outcomes.