Global streaming is shifting from rapid subscriber growth to a focus on retention, monetization, and diversified content delivery. With mature markets slowing and engagement slipping, SVOD platforms are expanding into lower-ARPU regions, testing ad-supported tiers, and forging partnerships like Netflix’s landmark TF1 deal, which blends traditional TV, live sports, and on-demand programming.
Skydance, backed by the Ellison family, has just acquired Paramount, and is now eyeing Warner Bros. Discovery for its next takeover. If consummated, the merger would unite some of the most valuable entertainment assets under one roof—streaming platforms, TV networks, movie studios, and sports rights. The combined company would immediately rival Disney and Netflix in scale.
A looming takeover of Warner Bros. Discovery by the newly merged Paramount–Skydance is no longer a speculative fantasy — it’s a media and political power play with massive implications for creative independence, threatening to centralize control of news with little public accountability.
If Ellison-backed forces succeed, they won’t simply absorb streaming assets and film libraries; they’ll consolidate cultural influence, tighten control over narrative pipelines, and reshape what media pluralism even means.
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