Distribution
Roku Bets on $2.99 Streaming: Disruptive Bargain or Unsustainable Streaming Gamble?
Roku’s entry into subscription streaming with Howdy is a striking counterpunch in an industry defined by rising prices and dwindling consumer patience. But at $2.99 per month, the economics of ad-free streaming are opaque, and only by pulling back the curtain on SVOD licensing deals can industry players gauge whether such a model is sustainable long term.