October 10, 2023FilmTakeComments Off on Europe Battles US Streaming Giants with a Labyrinth of Regulatory Actions
Market preeminence by US streamers in Europe has raised the ire of several European governments, the EU Commission, industry regulators, and industry organizations. Thus far, 17 EU countries have imposed financial obligations on streamers to force more significant investment in Europe.
September 15, 2021FilmTakeComments Off on Comcast Looks to Europe to Bolster Weak Stateside Streaming Demand
Comcast’s Sky will assist ViacomCBS with the launch of Paramount+ in the UK, Germany, and Italy to leverage distribution networks and content libraries to compete against the big four––Netflix, Amazon, Disney, and the contemplated WarnerMedia and Discovery combined company.
Streaming giant Netflix officially opened its latest non-US office in Paris last month, signaling a deeper commitment to Europe. Netflix now has four offices in Europe.
To gain a global content edge, Netflix has set into motion a EU production boom with plans to produce over 225 films and shows in Europe. Netflix currently controls 53% of the SVOD market in Europe.
Never known for adapting to changing markets, European companies are now forced to forge alliances in hopes of staying relevant after the well-timed onslaught of Netflix in Europe.
European broadcasters and content providers are implementing three strategies in the online content delivery market to stave off competition from Disney, Amazon and Netflix.