Streaming giant Netflix officially opened its latest non-US office in Paris last month, signaling a deeper commitment to Europe. Netflix now has four offices in Europe.
To gain a global content edge, Netflix has set into motion a EU production boom with plans to produce over 225 films and shows in Europe. Netflix currently controls 53% of the SVOD market in Europe.
Never known for adapting to changing markets, European companies are now forced to forge alliances in hopes of staying relevant after the well-timed onslaught of Netflix in Europe.
European broadcasters and content providers are implementing three strategies in the online content delivery market to stave off competition from Disney, Amazon and Netflix.
Sky, Europe’s largest pay television provider announced a partnership to carry Netflix content on its direct satellite network and OTT platforms.
By Cannes Film Festival 2018, unless some unforeseen events occur, it will no longer be possible to license films to specific territories.