At this year’s Cannes, there’s a mix of optimism and weariness. High asking prices and low theatrical demand are notable. Streamers like Apple and Netflix lead significant acquisitions, sidelining traditional distributors. The market remains cautious, focusing on star-driven projects and strategic financial planning.
The independent market is at a crossroads. Traditional strategies are no longer effective, and the task of bringing audiences back to cinemas remains daunting. Insiders are actively pursuing solutions to these seemingly insurmountable challenges. Despite these obstacles, some believe the film industry is on the verge of recovery.
A significant concern voiced since the start of Cannes is the noticeable absence of US theatrical deals. This void has a cascading effect on international distribution. Films without a US distributor face deteriorating values over time, making it increasingly challenging to recoup production budgets.
As streaming platforms vie to capture marketshare in a view-from-home environment, the recent deal between A24 and Warner Bros. Discovery (WBD) brings A24’s eclectic catalog exclusively to HBO and Max after their theatrical runs illustrating the need for studios to look elsewhere for interesting films.
Breaking News: Freevee Will Shutdown After Amazon Adamantly Denies Claims. Recently, on Prime Video, ads started popping up on scripted series and films. Over 167 million existing Amazon Prime members in the U.S. are now required to pay an additional $3 per month to enjoy the same service they signed up for to avoid ads.
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