Verified Deal Benchmarks Across Global Film Markets

The Film Advance Index compiles verified minimum guarantee (MG) deals across North America, Europe, Asia, and Latin America, drawn from more than 300 independent and mid-budget films representing over 1,300 territorial transactions.

It tracks how distributors have valued features with budgets between $500,000 and $60 million—revealing what buyers have actually paid for comparable titles by region, genre, and budget level. Each entry includes Country of Origin, Language, Distributor by Territory, Sales Representative, Budget, Genre, and Advance Value, with fictitious film titles used to protect proprietary data while preserving accuracy.


What the Data Reveals

The Film Advance Index replaces speculation with verified evidence—showing what distributors actually pay, how territory counts have collapsed, and which genres and regions still sustain meaningful MGs.

Divided into four datasets, it captures every layer of the independent market:

  • Tier A (Prestige, Breakout, Festival Winners): Features with festival pedigree, marquee cast, or auteur recognition. These films drive the few remaining competitive auctions and command the highest MGs across multiple territories.
  • Tier B (Commercial, Elevated Genre): Thrillers, elevated horror, crime, and cast-driven action titles that sustain mid-range MGs and remain the most active category in today’s market.
  • Tier C (Arthouse, Quiet Drama): Critically regarded films with modest commercial pull—still viable in France, Japan, and select European territories where curatorial buyers remain.
  • Global: The full benchmark across all tiers—capturing advances by budget, genre, region, and distributor.

Verified Datasets Covering Every Level of the Market

Most Popular

Tier C

Arthouse / Quiet Drama

$395

  • Verified 300+ MG comparables for arthouse and festival-caliber drama and comedy.
  • Regional MG ranges across Europe, Asia, and North America.
  • Buyer profiles and advance levels by territory.
  • Ideal for labs, first-time producers, film funds, and sales assistants.
Tier C Report →

Most Popular

Tier B

Commercial & Elevated Genre / Cast-Driven

$795

AFM Price: $695

  • Verified 480 MG benchmarks for thrillers, elevated horror, crime, and cast-driven action.
  • Territory-level advance bands and regional averages.

  • Comparative MG data across English-speaking and ROW markets.
  • Ideal for sales agents, distributors, and teams tracking deal trends.
Tier B Report →

Most Popular

Tier A

Prestige / Breakout / Festival Winners

$695

AFM Price: $595

  • Verified 515 MG benchmarks for prestige and festival breakouts.
  • Territorial benchmarks by region, genre, and buyer.
  • Covers advances from major English-speaking and international markets.
  • Ideal for producers, financiers, and acquisition executives seeking valuation accuracy.
Tier A Report →

The Market Before and After 2020

For nearly a decade, advances held steady: a strong indie premiere could routinely sell 20–35 territories, with meaningful MGs across Europe, Asia, and Latin America—sometimes even in smaller ancillary markets.

When the market shifted in 2020, that model broke. Today, even well-received films may only close 8–18 territories, and MGs have contracted sharply in nearly every region.

Since then, the Index shows:

  • France remains the most stable buyer, still paying reliable advances for prestige and auteur titles.
  • Japan continues to support select, emotionally clear or genre-specific films with real MGs.
  • The Middle East and GCC have emerged as one of the few growth areas, especially for cast-driven thrillers and commercial fare.
  • In contrast, Germany, Italy, Spain, South Korea, and Latin America now favor low-advance or revenue-share models, and China has largely withdrawn from the foreign independent market.
  • Across most regions, buyers have become risk-averse, favoring smaller or performance-based advances and placing less value on downstream TV and streaming rights than in the era of aggressive platform acquisitions.

Film Advance Index Samples