Television advertising sales in the U.S fell 8% to $61 billion in 2017 – the biggest slump in 20 years. Sales at cable networks dropped for the first time in a decade.
Over two million U.S households cancelled cable television services in 2017. The traditional TV industry could be in for another brutal year.
Series viewership outpaces overall growth because Netflix is using vast resources to become a dedicated content creator.
The days of cable television are numbered after the launch of YouTube TV in the U.S. The will cost $35 a month for a family plan with at least 40 channels.