Distribution

Roku Bets on $2.99 Streaming: Disruptive Bargain or Unsustainable Streaming Gamble?

Roku’s entry into subscription streaming with Howdy is a striking counterpunch in an industry defined by rising prices and dwindling consumer patience. But at $2.99 per month, the economics of ad-free streaming are opaque, and only by pulling back the curtain on SVOD licensing deals can industry players gauge whether such a model is sustainable long term.

Distribution

Who Will Own the Future of Filmed Entertainment? Inside the Great Media Power Grab

Traditional media powerhouses are fighting to maintain relevance amid digital disruption. In 2024, more than 50% of media M&A deals involved cross-sector acquisitions, reflecting a strategic pivot towards owning intellectual property (IP) that can be monetized across multiple platforms.