To gain a global content edge, Netflix has set into motion a EU production boom with plans to produce over 225 films and shows in Europe. Netflix currently controls 53% of the SVOD market in Europe.
Never known for adapting to changing markets, European companies are now forced to forge alliances in hopes of staying relevant after the well-timed onslaught of Netflix in Europe.
Netflix gauged the climate in Europe perfectly, first by increasing funding to produce more local content, and by forging licensing deals with local content partners.
France has always been on the front lines against Netflix’s expansion in Europe, but its calculated indifference is waning.