As the American Film Market wrapped at the Fairmont Century Plaza, the prevailing sentiment was unmistakable: relief. After four locations in four years—Santa Monica, virtual, Las Vegas—the independent business finally had a market that functioned, flowed, and felt worthy of the work being done inside it.
This year’s AFM slate is unusually dense, featuring high-profile packages, prestige breakouts, and ambitious commercial plays across genres, drama, and franchise-adjacent concepts. To help readers track the projects driving the most conversation—across sellers, buyers, agencies, and financiers—we’ve compiled a curated list of the 50 packages dominating meetings and hallway chatter.
The global independent film market has entered a period of hard correction. The number of buyers has contracted, advances are smaller, and even strong festival premieres are taking longer to close. What was once an expansive network of territorial sales has narrowed into a handful of dependable regions and a few genres that still command premiums.
What was sold as a revitalization appears to many, both inside and outside the company, as a high-risk restructuring that may strip Paramount of the very assets that once justified the deal. The comparison made by several veterans suggests that this has the makings of another Bronfman-era playbook: big promises, bigger checks, and a costly pursuit of scale that can leave the core business weaker.
When the cinema lights go down and the credits roll, it becomes clear that the major studio theatrical business is no longer a reliable growth engine. Yes, the occasional billion-dollar franchise still lands. But beneath the surface lies a shrinking marketplace, fewer wide releases, and an exodus of mid-budget films with nowhere to land.
Global streaming is shifting from rapid subscriber growth to a focus on retention, monetization, and diversified content delivery. With mature markets slowing and engagement slipping, SVOD platforms are expanding into lower-ARPU regions, testing ad-supported tiers, and forging partnerships like Netflix’s landmark TF1 deal, which blends traditional TV, live sports, and on-demand programming.
Skydance, backed by the Ellison family, has just acquired Paramount, and is now eyeing Warner Bros. Discovery for its next takeover. If consummated, the merger would unite some of the most valuable entertainment assets under one roof—streaming platforms, TV networks, movie studios, and sports rights. The combined company would immediately rival Disney and Netflix in scale.
Let’s be blunt: TIFF 50’s low deal count and headline grabs tell the same story: the old model of acquisition excess no longer exists. But that doesn’t mean distribution is dead; it means it’s being refined. The more brutal, quieter truth is this: many films failed to get deals, not because they weren’t good, but because the margins, windows, and risk calculus no longer justify speculative purchasing.
Well into its second week, TIFF 2025 is shaping up less as a buying frenzy and more as a barometer for where the independent business is heading. Deal volume remains lean, but the festival has already produced a $15 million bidding war for a Midnight Madness horror and a seven-figure North American deal for Gus Van Sant’s “Dead Man’s Wire.”
As TIFF celebrates its 50th anniversary, the festival spotlights what might be its most resilient genre amid a fractured marketplace: horror. With shrinking screen counts, compressed Pay-1/Pay-2 deals, and younger ticket buyers pulling away from theaters en masse, horror remains a rare safe-haven—cheap to produce, reliably engaging, and buoyed by fervent word-of-mouth among young theater-goers.
Toronto’s 50th anniversary edition arrives with independent distributors weighing risk against opportunity. Theatrical remains a tightrope, Pay-1 and Pay-2 license fees are under pressure, and negotiations are slower across the calendar. Yet a sturdier acquisitions slate, a pair of well-capitalized newcomers, and a crop of commercially minded titles suggest TIFF could regain some of its old deal energy.
Global streaming is shifting from rapid subscriber growth to a focus on retention, monetization, and diversified content delivery. With mature markets slowing and engagement slipping, SVOD platforms are expanding into lower-ARPU regions, testing ad-supported tiers, and forging partnerships like Netflix’s landmark TF1 deal, which blends traditional TV, live sports, and on-demand programming.
Roku’s entry into subscription streaming with Howdy is a striking counterpunch in an industry defined by rising prices and dwindling consumer patience. But at $2.99 per month, the economics of ad-free streaming are opaque, and only by pulling back the curtain on SVOD licensing deals can industry players gauge whether such a model is sustainable long term.
In an era of consolidation, contraction, and confusion in Hollywood, Lionsgate and Starz are finally standing on their own two feet. After nearly a decade under the same roof, the two companies have completed a long-delayed split, each charting separate paths in an unforgiving media economy where scale is elusive, profitability is evasive, and the search for suitors is relentless.
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