Distribution

First Real Market Test of 2026: What EFM Signals for the New Deal Cycle

The European Film Market (EFM) returns to Berlin February 12–18, 2026, and this year’s message is unusually clear: the business isn’t “back” in any nostalgic sense—but it is moving, and in more directions than it has in the past two years. EFM’s expanded 2026 programme is a signal about where business development is headed.

Distribution

Who Wins in 2026? Survivors, Losers, and the Strategies That Still Work

As Sundance wrapped with more films seeking homes than landing deals, and EFM looms as the first major sales test of the year, the question is no longer who has the best film, but who is best aligned with today’s market. 2026 will reward scale, discipline, and precision, and punish nostalgia for a business that no longer exists.