Global SVOD Households Expanded by 70 Million in 2016


2016 global SVOD subscribers grew from $12.2 to $17.5 billion

After major global expansions by Netflix, Amazon, and China-based SVOD providers, subscriptions increased by 70 million in 2016, totaling $5.3 billion in revenue growth compared to 2015.

Households receiving pay television services reached 950 million in 2016. Likewise, those subscribing to SVOD expanded to nearly 250 million households.

SVOD comprises 26% of all pay film and television subscriptions, up from only 3.5% in 2010.

Growth Projections

FilmTake estimates that global SVOD homes will reach 400 million in 2020 by maintaining a 15% year-over-year average growth rate.

At present, SVOD services are available in over 188 countries.

The world’s largest market, the U.S., has reached near saturation levels regarding SVOD penetration.

Although Netflix garnered significant press attention with their global launch last year, the streaming service was already active the world’s largest markets, excluding China.

Amazon and Netflix Duel

Now that Amazon is available around the globe, subscription rates will slow as these giants battle for market share with pricing and additional services.

RELATED: Netflix Doesn’t Want Your Movie

Although Amazon lags Netflix in original programming, they are well-financed and have a valuable relationship with consumers by delivering nearly three million packages to homes every day.

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