Exclusive: Television Content Licensing Value Report (2015)

TV Value Report

The 2015 TV Value Report contains financial details for television licensing agreements across 34 markets.

Distribution values for Studio Films, Independent Films, Made for TV Films, TV Dramas, and TV Comedies originating from North America, Western Europe, and Asia are included in the report and workbook. Territories that increased or decreased since publishing the 2014 report are identified.


  • Quantitative Sources: Annual content acquisition survey, distribution and licensing agreements, government filings, rate cards, and public annual reports.
  • Qualitative Sources: Content acquisition survey, distributors, broadcasters, producers, collection agents, and sales agents.

The values (in $USD) contain High & Low amounts for each territory and are arranged from Top Market Projects (~20%), Middle Market Projects (~40%), and Bottom Market Projects (~40%).

The financials were compiled from a a mix of a) platform b) terrestrial c) satellite, and d) cable licensing agreements. Most territory values are for contracts that limited the number of plays, and range from 2 to 5 years in duration.


Financial information related to agreements between “all-rights” distributors and television sub-distributors will provide producers, sales agents and distributors vital insights for valuing content.

Obtaining accurate financial information is demanding, even for contract partners, but with greater access to data for analysis, you can begin to gain a clear picture of distribution values well beyond theatrical exhibition.


Survey respondents provided new details, highlight shifts in models, commercial and technical challenges, and security implications for this growing segment.