Television advertising sales in the U.S fell 8% to $61 billion in 2017 – the biggest slump in 20 years. Sales at cable networks dropped for the first time in a decade.
Netflix and China SVOD Rates: Accurately project streaming revenue for Netflix in the U.S. and iQiyi in China with access to licensing values.
The company regularly raises debt, offering $1 billion in senior notes in April, $800 million a year ago and another $1 billion in February 2015.
Netflix didn’t acquire as many titles as sales agents and producers were expecting, but they added to their diminished film library.
Love them or hate them, Netflix and Amazon are shaking loose cobwebs from the film market. The momentum from Sundance has sellers optimistic.
Netflix added 19 million subscribers in 2016, a new record for the digital distributor. Although, the company has quadrupled its long-term debt since 2014.
After major global expansions by Netflix, Amazon, and China-based SVOD providers, subscriptions increased by 70 million in 2016, totaling $5.3B in growth.
Movies are no longer a priority at Netflix. Adding more movies to its library doesn’t increase the amount subscribers watch.
Orange CEO Stephane Richard, said the company would consider bidding for Canal Plus if it came up for sale, but denied merger talks with Vivendi.
For every $8 per month, Netflix receives from its nearly 84 million global subscribers, over $6 is spent on content. 2017 content costs will hit $16 billion.