China SVOD & VOD Value Report
The iQiyi SVOD Value Report takes you inside the SVOD licensing agreement between iQyiy and a US-based studio that extends through 2019.
Along with Warner Bros., the Licensor is one of the world’s largest production and distribution companies measured by library and revenue.
Based in Beijing, iQiyi is the most used online video streaming site in China. Search engine giant Baidu BIDU 191.95 +1.32 0.69% launched iQiyi in 2010.
China Digital Distribution Insights
Through licensing agreements with Sony, Paramount, Universal, Lionsgate, Warner, Fox, and several European and Asian distributors, iQiyi has availability to 9,000 films for its estimated 5 – 20 million subscribers. As you’ll see in the report, iQiyi subscriber claims are not reflected in the agreement.
The iQiyi SVOD Value Report includes all major contract provisions, including minimum fees, guaranteed subscribers, licensing period, available term, film type, usage rules, and availability.
The term of the agreement started in February 2013 and lasts through December 2017. However, iQiyi recently extended the contract through 2019.
These financial insights will aid in valuing content for China.